Struggling to find your audience on Twitter[ad]? With over 330 million users, it can be tough to figure out who you should be targeting. Knowing your audience is crucial for creating engaging content. In this article, we’ll explore how to find and connect with your ideal followers[ad], so you can make the most out of your Twitter presence.
Whether you’re a business looking to promote your products or an individual wanting to share your passions, understanding your tweeps is the first step to Twitter success.
Get To Know Your Crowd: Identifying Different Types of Twitter Users
What is a Twitter Audience?
Twitter has different types of users: those targeted by keyword, follower, and interest.
To create a custom Twitter audience, you can use features like tweet engagers and custom audiences.
Twitter offers strategies such as expanding the audience and pro tips for reaching the desired audience by focusing on relevant topics and optimizing targeting.
The Various Kinds of People on Twitter
Twitter users can be identified in a few ways:
- Keyword targeting
- Follower look-alikes
- Interest targeting
- Tweet engagers
These tactics help advertisers connect with people based on the words they use, their similarity to other users, their interests, and their past interactions with Twitter campaigns.
Custom audiences can be built by targeting people already familiar with a brand and expanding to similar users who may not be reached through standard targeting. This can be done using options such as predefined, expanded, or broad expansion.
To successfully build and grow a custom audience on Twitter, advertisers can focus on:
- Creating relevant, localized, and targeted content
- Staying current with events
- Continuously testing and optimizing targeting strategies
- Creating tailored targeting lists to reach their potential audience.
Creating Special Audiences: The How-To
Putting Together a Custom Audience That Likes What You Do
You can find different types of Twitter users by using various targeting options. These include keyword targeting, follower look-alikes, and interest targeting. These options help you serve ads to people who engage with specific words, resemble the followers of other Twitter accounts, or have specific interests.
To grow a custom audience on Twitter that aligns with your content and brand, you can use Tweet engagers, custom audiences, and expansion options. The Tweet engagers option lets you reach people who have interacted with your previous campaigns or tweets, while custom audiences allow you to target people who already know your brand. You can also expand your audience by finding similar people who may not be reached by your standard targeting. You can choose from three expansion options: defined, expanded, or broad.
Smart moves and tips for connecting with more of your target audience on Twitter include focusing on your audience, staying up-to-date with what’s happening, testing and optimizing targeting, creating relevancy, and localizing your targeting to effectively reach your potential audience.
How to Grow Your Custom Audience on Twitter
A Twitter audience is the group of people who see and interact with your Tweets and Twitter Ads. This can include followers and people who engage with your content.
You can grow your audience on Twitter by using keyword targeting, follower look-alikes, and interest targeting. These methods help you reach people who engage with specific words, hashtags, or topics, and those who resemble followers of other Twitter accounts.
To connect with more people, find similar audiences and expand your reach. It’s important to focus on audience relevancy, stay updated on trending topics, and optimize targeting for better engagement.
Localizing targeting and creating targeting lists are also effective strategies for reaching your potential audience and growing your audience on Twitter.
Top Tips for Finding Your Peeps
Smart Moves for Connecting with More People
There are different types of Twitter users and their preferences can be identified through audience targeting. This includes keyword targeting, follower look-alikes, interest targeting, and tweet engagers.
Utilize these options to reach people who have shown interest in specific topics, resemble the followers of other accounts, or have engaged with your previous content.
Creating a custom audience involves using Twitter’s Custom Audiences feature to target people who already know your brand or have interacted with your content. This includes uploading customer or CRM data, configuring online conversion tracking pixels, or having an account with third-party mobile tracking partners.
Consider using effective strategies for using Twitter ads to connect with a larger audience. This could involve focusing on relevancy, staying updated with current events, and localizing your targeting.
Test and optimize your targeting lists to reach your potential audience. You can expand your reach with defined, expanded, or broad audience expansion options.
Using Twitter Ads to Meet More Of Your Kind of People
To create a custom audience on Twitter that aligns with your interests or business, you can use various elements. These include lists of customer or CRM data, website activity, app activity, and app activity combination. These elements are required to create Custom Audiences. They allow you to reach people familiar with your brand.
Strategies for growing your custom audience on Twitter include:
- Using keyword targeting to serve ads to people who engage with specific words
- Using follower look-alikes to target people who resemble the followers of other Twitter accounts
- Using interest targeting to reach people based on their interests, movies, TV, events, and conversations.
Smart moves for using Twitter ads to connect with more people who share your interests or are potential customers include:
- Utilizing tweet engagers for remarketing
- Targeting people who have interacted with your previous campaigns or tweets
- Utilizing custom audiences to target people who already know your brand.
Additionally, expanding your audience by finding similar people and focusing on testing and optimizing targeting is a beneficial strategy for Twitter ads.